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Marketing: An Introduction 13th Edition . by . Gary Armstrong (Author) › Visit Dr. Kotler is author of Marketing Management (Pearson), now in its fifteenth edition and the most widely
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Marketing intelligence systems are designed to be used by marketing managers and often viewed by employees throughout an organization. Notable systems on the market include
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Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing
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Marketing wird je nach Betrachtungsperspektive unterschiedlich definiert. Christian Homburg und Harley Krohmer führen bei der Bestimmung des Marketingbegriffs die drei zentralen
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